Artificial Intelligence

A series of animated explainers, to show how Visa’s AI tools have transformed financial security to make life simpler and safer.


A colourful imagining of Visa's artificial intelligence as a blue circle floating in a white space filled with geometric shapes, each representing transaction data.

There are more than twice as many data points powering Visa’s AI than there are neurons in our brains.

In a series of animated explainers, we revealed how Visa’s AI tools have transformed financial security and are making everyday life simpler, safer and smoother.

We explored how we could use shape, movement and storytelling to bring these complex topics to life. Most importantly, we gave Visa’s AI a familiar, friendly form - a helpful guardian that watches over every transaction, every second, keeping customers and sellers safe from fraud.

Video one:
Preventing fraud with Visa's artificial intelligence

A simple two dimensional illustration of a person sat in their home, ordering a watch online via their laptop.
A graphic explaining how Visa compares a users' transactions to 3 billion other accounts with around 180 billion annual account transactions.

Video two:
How artificial intelligence protects your purchases

In the second animation, the human at the centre of our story is ‘Avery’, a VISA cardholder who’s booking holidays, buying clothes and opening accounts.

To show how these transactions – and millions of others like them – are protected by AI’s vast global brain, we translated them into a kinetic grid of bustling polygons. It’s a visual network of data points, firing like neurons as the AI processes and learns from thousands of activities every second, getting smarter every second.

The final animations are vibrant explainers that put an engaging, accessible spin on the complex topics of finance and artificial intelligence.

A two dimensional illustration of a man riding a motobike outoors. His luggage sits on the back of the bike as he crusies past a 'Route 66' street sign.
A still from the Visa Artificial Intelligence video. It shows a circular AI character watching a two dimensional man making a purchase on their phone using Visa.
Two images split in half vertically. Both are frames from the Visa Artificial Intelligence video where one half is the original paper and pencil sketch and the other is the corresponding final colourful frame in the video.

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