For the NTD Summit 2017 in Geneva, hosted by the Bill and Melinda Gates Foundation, we knew that this mind-blowing effort required an equally mind-blowing visualization. Something that reflected the staggering scale, but preserved the human stories behind the data.
We proposed a super-widescreen video. Three panels, each five meters high and 30 meters across – think three London buses.
The story wove together two themes: unmatched scale and delivery to remote locations around the world.
Geometric shapes visualized the precision and gravity of the datasets, but a free-flowing ‘cascade’ motif would drive the narrative's emotional surge.
For this cascade, we took inspiration from the murmurations of starlings. At a distance, a beautifully morphing swarm, but each piece an unique individual.
We enlisted the animation skills of the VFX studio Territory to translate our work to the big screen. And composer Tim Cowie designed an original soundtrack, inspired by Hans Zimmer, that would emphasise the flow of the piece.
Unveiled in April 2017, Cascade became the centrepiece of the NTD summit, filling the room with a world’s worth of stories.
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