In ‘Space Race’ a rocket blasts off from its launch pad on an interplanetary trip filled with facts, animations and illustrations. We wanted to evoke the nostalgic feel of the ‘60s space race with a colour palette inspired by vintage Soviet and US posters.
As we exit the atmosphere, we complemented the fact-filled flight with an iconography of stars, planets and shuttles inspired by the aesthetic of children’s books: simple, inviting and colourful.
And for ‘Journey to the Centre of the Earth’, we used a coastline split-screen to seamlessly tell the stories of land and sea together. Fittingly, this story took inspiration from Jule Verne’s stories, with a touch of modern-retro steampunk style.
In both visualizations, playful visual/editorial touches lent life to the narrative: warnings flash as the rocket passes through the Van Allen belt’s radiation zone, while the submarine’s lights scan the oceans as it ventures into the darkest depths.
The final pages went on a journey of their own, landing to a warm welcome in a viral Reddit thread.
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