The UN Foundation asked us to tell the remarkable story of what was, at one point, the second biggest single contributor to WHO's global response to the pandemic. To convey this story with detail and dynamism, we created a visually compelling microsite that took audiences on a journey through the Fund’s crucial first year.
This scrolling one-pager weaves a rich mix of visual storytelling devices into a smartly written narrative. Photos, quotes, data visualizations, stats and graphics unpack how the Fund mobilised private funding on a planetary scale to stay ahead of a planetary threat: $243 million from more than 660,000 donors in a single year. And how the Fund helped to direct resources where they were needed most.
Engaging everyone from health care professionals to donors to policymakers, this was a legacy product that demonstrated to global audiences the phenomenal scale and significance of the Fund.
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