“Special dietary requirements” are going mainstream. After analysing Caterer.com's survey of over 2,000 Brits about dietary restrictions, we found that one in four of us now restrict their diet in some way.
The data suggested selective eaters would spend an additional £9 billion each year if restaurants improved their offerings for them.
So we cooked up a handy five-point list of ways to cater to this under-served group: provide details of ingredients used, list allergens on menus, more choice, greater flexibility and staff in-the-know.
We took inspiration from menus and recipes, visualizing the data points like food on a plate.
Elsewhere, bar charts comparing the cost of an average meal for different selective eaters were designed as a subtle nod to a restaurant bill.
These light touches were complemented by an otherwise clean look, designed to appeal to Caterer’s younger audience and let the story offer the main flavour.
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