Royal Botanic Gardens, Kew
We’re always putting ourselves in our audiences’ shoes. But this time we literally had to walk in their footsteps. To understand the architecture, paths and desire lines in Kew Gardens, we explored how visitors might move between our visualizations, step by step.
The installations needed to be weatherproof, made from ecological materials and durable to last a full summer. So we tested everything from how well our illustrations printed on wood to how well vinyl stickers adhered to greenhouse glass.
You couldn’t miss the five two-metre tall monoliths near the main entrance of Kew. Covered in beautiful illustrations, they told a witty and warm story of how different spices came to the UK.
Meanwhile, our Spice of Life visuals outside the Princess of Wales Conservatory compared the supposed health benefits of spices against evidence-based data. And our final piece, ‘Spice Invaders’, revealed how spices have changed the culinary and cultural worlds.
The experience brought a taste of excitement to the gardens at Kew and proved so popular that the installation was extended by three months.
Get in touch:firstname.lastname@example.org
After foraging through new survey data, we discovered insights that could be worth billions to the catering industry.
We let people to explore the state of the world’s health through an interactive, personalised experience at London’s Science Museum.