With an eye-opening interactive for their website, the Bill and Melinda Gates Foundation wanted to educate their readers about the fight to eradicate 10 NTDs and bring attention to a subject too many turn away from.
Grimly, the impact of NTDs isn’t always as simple as lost lives. So we opted for another metric – Disability Adjusted Life Years (DALYs). Every year, just 10 NTDs steal 20 million years of healthy human life, despite being easy to prevent.
We introduced each of these diseases right at the start, helping readers get familiar with each one. And we incorporated distinct visual references for each disease that we could use as a visual key throughout the rest of the story.
Photography lent further impact to this piece, driving home just how devastating these diseases can be.
From start to finish, readers experience this story as a set of horizontally scrolling slides, with a progress bar to help them navigate. The final piece is a self-guided tour of a health threat that's too important to keep ignoring.
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Visualizing a subject that too many turn away from: an interactive exploration of the fight to eradicate 10 Neglected Tropical Diseases (NTDs).
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