We worked with Totaljobs to create an entertaining piece of digital journalism that would inspire stories in the media and drive traffic to their website.
As we dug into Totaljobs’ survey data on more than 7,000 UK workers, we unearthed an abundance of insights. Including how 297 people accuse their work enemy of clipping their nails at work. Shudder...
We visualized these stories with expand-on-scroll bar charts, an interactive scatterplot about work enemies’ most disliked behaviors.
Psychological insights from workplace experts Good&Co, snappy video content and thought-provoking quotes from survey respondents all added a human element to the narrative.
We took a light-touch editorial approach, keeping the tone curious and sensitive rather than sensationalist.
This was reflected in the 8-bit arcade-game visuals we used to capture themes of competitiveness, adversaries and tension, while providing moments of playful delight for the reader.
Work Enemies proved a big hit for Totaljobs. It sparked press coverage across numerous national broadsheets and tabloids, from the Guardian and VICE to The Sun, The Daily Mail and the Metro.
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