Your Life on Earth

Discover just how much the world has changed since you were born in our personalised interactive for BBC Earth.
Client

BBC Earth

Project TypeWebsites
A screenshot of the Your Life on Earth website. It includes several different modules containing data visualizations, photographs and statistics, each one summarizing how the world has changed since the user was born.

Sir David Attenborough’s TV series Life Story gave audiences an extraordinary new look at the journey of life on Earth.

To help promote and celebrate Life Story, BBC Earth asked us to create a data visualization that would fill people with awe and wonder about the natural world and wake audiences up to the realities of climate change.

We created a personalised interactive page where readers could see exactly how much the Earth has changed during their lives.

This was an opportunity to present oft-repeated (and ignored) climate change statistics in a powerful, personalised form. We also take the time to discuss important issues like rising global temperatures, receding sea ice and dwindling rainforests.

But it wasn’t all hard-truths. We were sure to include stories that could inspire and surprise readers like how high trees would have grown in their lifetime, or how old they’d be on other planets.

How did we fit volcanoes, supermoons and mountain gorillas together into a coherent story? We chose a modular approach, where each story exists independently, but come together on a page to reveal how the world has changed and how humans have changed the world.

These modules were mobile friendly and social-ready, and we included a personalised range of super-shareable tweets for readers to show the stories they particularly loved.

A screenshot of the Your Life on Earth website. The title reads 'How the world has changed' and different modules explore changes since the user's date of birth like how much the population has grown, the amount a redwood has grown in the same time or how many solar eclipses have occurred since their birth.
A sketch on grid paper of how some modules and visualizations for Your Life on Earth might look.
A sketch on grid paper of how some modules and visualizations for Your Life on Earth might look.
A screenshot of the Your Life on Earth website. The title reads 'How the world has changed' and different modules explore changes since the user's date of birth like cities that they're older than, CO2 emissions since their birth and how much sea levels have risen.
A screenshot of the Your Life on Earth website. The title reads 'How you have changed' and modules show facts like how many times the readers heart has beaten compared to a blue whale in their lifetime or how far they've moved through the Milky Way.

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